IDEATION // LOGO DESIGN
The campaign objective was to promote a range of podcasts featured on metro newspaper apps for the summer period. We visually represented the idea of Summer and podcast genres as sound waves, allowing this idea to span across print, digital and social. Capturing the essence of listening to a variety of podcasts over the summer.
For the logo design, I wanted to capture a vintage look, a nod back to the Summer of Love of the late 60’s, whilst incorporating a pair of earbuds into the flow of the script.